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PAWCHÉ began with two very special dogs: Simba, a playful American Eskimo and Poodle mix, and Suzie, a gentle Maltese and Shih Tzu mix.
They came into my life as pets, but it didn't take long for them to become something much more. They became family—bringing personality, comfort, laughter, and unconditional love into every day.
Like any proud dog parent, I wanted to give Simba and Suzie the very best. But whenever I searched for clothing and accessories for them, I struggled to find pieces that felt truly special. Too many products were poorly made, uncomfortable, or designed without the same care we expect from our own clothing.
I wanted something different: premium pieces made with quality materials, comfortable fits, thoughtful details, and a sense of style worthy of the dogs we love.
That desire became PAWCHÉ.
Inspired by Simba's playful confidence and Suzie's sweet elegance, PAWCHÉ was created for dogs with personality—and for the humans who believe their companions deserve more than an ordinary pet aisle.
Every piece reflects the love that started it all: elevated design, dependable quality, and the belief that dogs are never "just pets." They are part of our stories, our homes, and our hearts.
Simba and Suzie inspired the beginning. Every dog who joins the PAWCHÉ family inspires what comes next.
Wag with swag.

American Eskimo and Poodle mix
Playful, confident, and full of personality, Simba inspired PAWCHÉ's bold side—and our belief that every dog deserves to stand out.

Maltese and Shih Tzu mix
Sweet, gentle, and naturally elegant, Suzie inspired the softer side of PAWCHÉ and our commitment to comfort, quality, and thoughtful design.
Every decision starts with one question: would we put this on our own dog? If the answer is no, it doesn't ship.
Quality materials and comfortable fits. We'd rather make one great piece than five that fade.
Considered finishing, easy fits and details we'd expect from our own clothing — never the ordinary pet aisle.